Why We're Doing This

Noonday is named after Noonday Creek, and we designed it around one feeling: a morning at camp. Coffee on the fire, a canoe pulled up on the bank, nowhere you'd rather be.

That feeling doesn't come out of a catalog. It comes from real gear with real miles on it. So instead of buying "vintage-look" decor, we're asking Woodstock for the real thing: the paddle hanging in your garage, your dad's lantern, the enamel mugs from every family trip.

Bring it in and tell us the story behind it. It'll get a second life on our walls, right where your neighbors eat breakfast.

And if we use it, you'll get a Noonday gift card!

— The NOONDAY BRUNCH Team